The Routledge Companion to Marketing and Feminism: Routledge Companions In

The Routledge Companion to Marketing and Feminism is a comprehensive overview of the field of marketing and feminism, exploring the complex and evolving relationship between the two. The book brings together leading scholars from a range of disciplines to provide a critical analysis of the ways in which marketing has both shaped and been shaped by feminism.

The Routledge Companion to Marketing and Feminism (Routledge Companions in Business, Management and Marketing)

by Pauline Maclaran

5 out of 5

Language	:	English
File size	:	14341 KB
Screen Reader	:	Supported
Print length	:	488 pages

FREE

The book is divided into four parts, each of which focuses on a different aspect of the relationship between marketing and feminism.

• Part 1: Historical Perspectives examines the historical development of marketing and feminism, from the early days of consumer culture to the present day.
• Part 2: Theoretical Perspectives provides a critical overview of the major theoretical perspectives on marketing and feminism, including feminist economics, consumer culture theory, and postcolonial theory.
• Part 3: Empirical Research presents empirical research on a range of topics related to marketing and feminism, including gender representation in advertising, the impact of marketing on women's self-esteem, and the role of marketing in social change.
• Part 4: Future Directions explores the future of marketing and feminism, considering the challenges and opportunities facing the field.

Key Themes

The Routledge Companion to Marketing and Feminism explores a number of key themes, including:

• The gendered nature of consumer culture
• The impact of marketing on women's self-esteem
• The role of marketing in social change
• The challenges and opportunities facing marketing and feminism in the future

The Routledge Companion to Marketing and Feminism is a valuable resource for students, scholars, and practitioners interested in the relationship between marketing and feminism. The book provides a comprehensive overview of the field, exploring the key debates and issues from a range of perspectives.

The book is also a timely contribution to the growing body of research on gender and marketing. As the world becomes increasingly globalized and interconnected, it is more important than ever to understand the complex and evolving relationship between marketing and feminism.

The Routledge Companion to Marketing and Feminism (Routledge Companions in Business, Management and Marketing)

by Pauline Maclaran

5 out of 5

Language	:	English
File size	:	14341 KB
Screen Reader	:	Supported
Print length	:	488 pages

FREE